Nintendo's profitable hardware business is due to cheaper production costs and innovation with handheld consoles like the Game Boy and the Switch. Their software, consisting of family-friendly games, generates over 70% of sales. They recently opened a theme park and are releasing a Super Mario movie.
Vocabulary:
• Low-cost - not expensive, affordable
• Hardware - the physical components of a computer or other electronic device
• Subsidize - to provide financial assistance to something/someone in order to help it/them continue to exist or be successful
• Handheld - a portable electronic device that can be held in the hand
• Console - a device for playing video games
• Revenue - income, especially of a company or organization
• First-party - a video game developed by the same company that manufactures the console it is played on
• Character - a person or creature represented in a work of art or literature
• Family-friendly - suitable for all members of a family, especially children
• Genre - a category of artistic, musical, or literary composition characterized by a particular style, form, or content
• Theme park - an amusement park that has themed attractions and rides
• Franchise - a business that allows others to operate under its name and business model
• Resonate - to evoke a particular feeling or image in someone's mind
Source: WSJ