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What Sets Nintendo Apart from Sony and Microsoft?

What is the secret of Nintendo's success?

vendredi 14 avril, Il y a 8 mois
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Nintendo's profitable hardware business is due to cheaper production costs and innovation with handheld consoles like the Game Boy and the Switch. Their software, consisting of family-friendly games, generates over 70% of sales. They recently opened a theme park and are releasing a Super Mario movie.


• Low-cost - not expensive, affordable

• Hardware - the physical components of a computer or other electronic device

• Subsidize - to provide financial assistance to something/someone in order to help it/them continue to exist or be successful

• Handheld - a portable electronic device that can be held in the hand

• Console - a device for playing video games

• Revenue - income, especially of a company or organization

• First-party - a video game developed by the same company that manufactures the console it is played on

• Character - a person or creature represented in a work of art or literature

• Family-friendly - suitable for all members of a family, especially children

• Genre - a category of artistic, musical, or literary composition characterized by a particular style, form, or content

• Theme park - an amusement park that has themed attractions and rides

• Franchise - a business that allows others to operate under its name and business model

• Resonate - to evoke a particular feeling or image in someone's mind

Source: WSJ

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