Search engine optimisation can be a daunting subject. We're an SEO agency, based in London, and we're here to help you better understand the core theories of SEO.
What is SEO ?
It's the practice of increasing traffic and conversions for a website, via organic search (Google, Bing, DuckDuckGo, Baidu, Yandex, etc). Historically this has been achieved through ranking at the top for certain target keywords. You may also hear keywords being referred to as queries or search terms.
Source youtube: What is SEO and How Does it Work? Beginners' SEO guide (Yellowball)