The video emphasizes the significance of personal connections in our technology-driven era. Robert Reffkin advocates for traditional practices, like handwritten notes and phone calls, as essential tools for genuine communication. He underscores the impact of specific, heartfelt thank-you letters, highlighting the importance of expressing gratitude. Reffkin shares his practice of personally welcoming new employees with a phone call, setting a positive tone for company culture. Gathering feedback, especially during employees' departures, is considered a valuable opportunity for transparency. Additionally, Reffkin suggests asking meaningful questions and utilizing video calls to deepen connections, fostering a more engaged and supportive professional network.