The Christmas season is arriving earlier each year, with retailers promoting holiday deals even before Halloween decorations are taken down. The phenomenon, known as the ''Christmas creep'', is driven by a desire to encourage multiple rounds of early shopping. The National Retail Federation anticipates record-breaking holiday spending, with consumers projected to spend 29% more than the previous year, averaging $932. Retailers are strategically starting early to ease the financial burden on consumers and reduce the stress of last-minute shopping. Starbucks has reintroduced festive flavors, and stores are transitioning from Halloween to Christmas merchandise. Early preparations, such as decorating homes, are associated with social benefits. The holiday shopping season is expected to peak in November and December, prompting consumers to plan and budget in advance.
Source : Good Morning America