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Why Can't We Stop Scrolling?

We spend a lot of time on social media, scrolling through various feeds. For some of us, it can feel like we’re scrolling on autopilot, leading us to spend more time on social media than we’d like to… But there’s a reason behind why we scroll, and scroll, and scroll.

mercredi 25 oct., Il y a 1 mois
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The video explains the common behavioral principle behind Skinner boxes and scrolling through social media feeds. Skinner boxes, used in psychology, demonstrate how animals learn to repeat a behavior for a reward. Similarly, scrolling through social media offers a constant stream of content, conditioning users to keep scrolling in search of rewarding posts. This automatic scrolling can lead to excessive social media use, impacting daily routines and causing anxiety when away from the phone. The more users engage with content, the more personalized their feeds become, reinforcing the scrolling behavior. While it's not inherently bad, it's essential to be aware of overuse. Awareness is the first step to breaking free from the infinite scroll.

• Skinner box: A device used in psychology for studying behavior.
• Behavior: Actions and reactions of a person or organism.
• Conditioning: The process of learning through repetitive experiences.
• Neglect: To fail to give proper attention or care to something.
• Awareness: Being conscious of a situation or behavior.
• Grasp: To understand or hold onto something.

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