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The new Russian Starbucks

Starbucks coffee shops have been rebranded as Stars Coffee in Russia.

lundi 22 ao�t, Il y a 17 mois
 5 min

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Many people in Moscow were disappointed when Starbucks closed its coffee shops last May. The famous American company decided to close all 130 Russian stores after Russia sent troops into Ukraine. Three months later, a nearly identical store is opening in the capital.

The name of this new brand is Stars Coffee and the logo is very similar to the Starbucks mermaid, with flowing hair, a small enigmatic smile and a star atop her head. But instead of a Starbucks crown, the mermaid wears a Russian headdress called a kokoshnik. The menu, thought different, is very similar to the Starbucks well-known menu.

The new owners of the coffee shops are two Russian businessmen that saw an opportunity with the departure of the American brand. About the similarities between the two brands, the owners simply said they wanted continuity for the costumers.

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