In response to an aggressive question about his business philosophy, Steve Jobs brilliantly explains his ideas about how a company should proceed in their business practices.
Initially, Jobs responds to the question directly about Java and OpenApp, two computing platforms and programming languages.
He then expands into discussing his vision for Apple and how they start with understanding what benefits they can give to the customer before figuring out the technology to deliver these benefits. This short speech beautifully shows how the customer experience is the most important thing for all successful businesses.