“Everything is an ad, and your feed is full of people you don’t follow,” the Daily Show host reported.
“Which is so confusing – I’m scrolling, and I start reading someone’s post and I’m like, ‘Do I know this person? Was I supposed to be at this wedding?’ “And then you look and it’s like, ‘Because you follow your friend, we thought you might like a post from a stranger.’ No, I don’t!”
Instagram responded publicly after, as Noah put it, “the royal family of Instagram stepped into the fray”. Kylie Jenner and Kim Kardashian, who this week posted messages calling on Meta to “make Instagram Instagram again.
"Instagram’s chief executive, Adam Mosseri, responded in a video posted to Twitter, saying the changes, which promote video content over photos, would ultimately improve the user experience.
“Yeah that’s right, people, you thought Instagram was for pictures of your friends, well that’s over!” Noah said.
“You were always bitching about brunch pics, now you’re going to be begging to see them!“It seems like Instagram wants to get into the algorithm game, and that’s what I’m worried about because it’s going to change everything,” Noah continued, as algorithms are “only about engagement."
Photo credit: The Guardian
Video credit: The Daily Show