When it comes to streaming, we're a bit spoiled for choice at the moment. But wind the clock back a bit, and Netflix reigned supreme.
In fact between 2019 and 2020, Netflix had the highest growth in value of any company in the world.
But things are changing. For the first time ever, the streaming service has lost subscribers in the first quarter of the year, and they reckon they'll lose another 2 million in the next few months.
Why? Well, these days there are more streamers competing for eyeballs, price increases have turned some people off, and Netflix has pulled the plug in Russia after the country invaded Ukraine.
Netflix also says about 100 million people are being a bit sneaky and using someone else's account instead of paying for Netflix themselves. Netflix says it's going to crackdown on password sharing, which will mean 1 account per house. Netflix might even introduce ads to the platform.
But with more than 220 million subscribers, they're still easily the biggest streaming company in the world, and many experts agree that Netflix, and streaming in general, won't be ending any time soon.
Video creator: Behind the News