French lawmakers have recently passed new laws to regulate influencer advertising. Influencers will now have to be more transparent about paid content and disclose when they are being paid to promote a product. They will also need to indicate if the content has been edited or filtered. The new regulations go further by banning certain types of advertisements, including cosmetic surgeries, cryptocurrency, and gambling platforms.
Violators could face up to two years in prison and fines of up to 490,000 dollars. Some people find these regulations extreme and question their enforceability. However, the French government believes it is necessary to control influencer behavior. These laws aim to protect consumers and prevent misleading advertising practices.
A paid promotion or announcement to persuade or inform people about a product or service.
Giving the wrong idea or impression.
• Off limits
Not allowed or prohibited.
The act of playing games of chance for money.
Money paid as a penalty for breaking rules or laws.
• To Chase
To hurry after someone or something in order to catch him, her, or it.