Coca-Cola, a globally iconic brand, has sparked controversy with its new Christmas commercial created using artificial intelligence. The ad, a reimagining of the classic 1995 "Holidays Are Coming" campaign, has been criticized for lacking warmth and authenticity . Social media users found it lifeless , describing the AI-generated characters as "creepy" and unappealing. This move follows a trend where companies, like Toys R Us and Yum Brands, experiment with AI for marketing efficiency, such as generating ads or promotional emails. While AI promises cost - effectiveness and increased engagement, consumer backlash raises questions about its impact on brand identity. Experts debate whether such experiments will significantly alter consumer behavior or sales. Coca-Cola's attempt to infuse holiday spirit through AI appears to have missed the mark, with the public emphasizing the value of human touch in advertising. Despite this, the adoption of AI in marketing is only beginning, as brands continue testing its capabilities and limits.
Vocabulary :
• iconic (adj): very famous and representative of something.
• commercial (noun): an advertisement shown on TV or online.
• artificial intelligence (noun): technology that enables machines to think and act like humans.
• backlash (noun): a strong negative reaction from people.
• reimagining (noun): creating a new version of something.
• efficiency (noun): achieving results with minimal resources or effort.
• engagement (noun): interaction or involvement with content.
• consumer (noun): a person who buys goods or services