In all the clips, the actions of the characters are influenced by feelings of envy, or F.O.M.O (Fear Of Missing Out), after seeing a post from another person.
Social media makes people obsessed with aesthetics and keeping up appearances, not matter the cost. Most of our social media profiles become augmented realities in which people embrace their ideal persona.
The practice of keeping up appearances on social media has given rise to a new term: Insta-Lie. An Insta-Lie (from the word Instagram) is 'an intentionally false representation of real life on social media'.
This often manifests in different ways:
• Tagging an edited and made-up selfie with #IWokeUpLikeThis
• Taking a million selfies before deciding on just one to post as #Effortless
• Going all the way to Starbucks, buying a coffee and opening up your Macbook – taking a photo of your #WorkSpace, closing your Macbook and then going back home
• Using filters to edit your travel photos – making them literally look #Unreal
Video creator: Ditch the Label