During New York Fashion Week, attention is not only on clothes but also on artificial intelligence. Many fashion brands are now using AI to design products, improve marketing, and change the shopping experience. One fast-growing brand, Legends, has partnered with Google to present a virtual try-on tool. With this technology, customers can stand in front of a screen and see how clothes would look on their bodies. The AI model, called Gemini, uses 3D technology to understand body shape and how fabric moves.
Other brands like Tommy Hilfiger, Coach, and Kate Spade are also using AI. Some companies use AI for marketing and website content, while design teams use it to save time when creating new products. Experts believe AI could add billions of dollars to the fashion industry.
However, not everyone is comfortable with this change. Some models and agencies are worried about job losses and the use of digital identities. A recent advertising campaign with AI-generated models caused backlash from customers. Many people believe AI cannot replace human creativity, emotion, and the real experience of events like Fashion Week.
The fashion industry is still trying to find the right balance between innovation and human talent.
Vocabulary:
• runway (noun): a stage where models show clothes
• generative AI (noun): AI that creates new images, text, or designs
• virtual try-on (noun): technology that lets you see clothes on your body digitally
• partnership (noun): collaboration between companies
• drape (verb/noun): how fabric hangs on the body
• render (verb): to create a digital image
• competitive advantage (noun): something that makes a company stronger than others
• backlash (noun): strong negative reaction
• exploit (verb): to use something unfairly for benefit
• digital identity (noun): online version of a person
• framework (noun): system of rules or structure
• ethical (adjective): related to moral principles
• sustainability (noun): protecting the environment long term
• AI generated (adjective): created by artificial intelligence