Innovation and product development: part 1

This lesson is the first of a series of three on Innovation and Product development. They are divided into looking at the six stages of product development and this lesson focuses on the first stage: generating ideas. Students will read an article on the topic and listen to a meeting where some employees perform a SWOT analysis on a new product they have planned. Exercises focus on reading and listening skills, related vocabulary and provide students with an opportunity to discuss questions.