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Facebook and Ray-Ban are rolling out smart glasses that actually look cool. Will anyone buy them?

Facebook and Ray-Ban are rolling out smart glasses that actually look cool. Will anyone buy them?

mercredi 20 oct. Il y a 16 mois
Facebook and Ray-Ban are rolling out smart glasses that actually look cool. Will anyone buy them?
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(sources: CNN Business)

Over the past decade, many tech companies (including Amazon, Bose, and Snap) have tried to answer these questions in different ways, but none have truly popularized the idea of smart eyewear. On Wednesday, Facebook became the latest to offer an attempt for public consumption: glasses called Ray-Ban Stories, created with Ray-Ban (the brand is owned by eyewear giant EssilorLuxottica). Facebook hopes they'll be worn to take pictures and short videos, listen to music, and make phone calls, by anyone 13 or older.

The glasses, which Facebook had teased in the past, start at $299 and come in three styles, including the iconic Ray-Ban Wayfarer, and five hues (all the colors, including blue and green, are on the darker end of the spectrum). Initially, they're being sold at some Ray-Ban stores and at Ray-Ban.com, and are available to buyers in six countries, including the United States, Canada, and the United Kingdom.

By looking, for the most part, not just like a normal pair of glasses, but like a classic, popular style, Ray-Ban Stories solves one of the biggest issues facing Google Glass and many other chunky, funky smart glasses of the past. The electronics are so well hidden that there are just a few hints that something is different about these specs: there's a camera embedded in the edge of each side of the frame, for instance. But on a pair of shiny Wayfarers they seem to melt into the frame itself.

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