In recent years, the automotive industry has had a prominent presence at CES, showcasing innovative concepts and technologies, including electric vehicles and autonomous driving capabilities. One notable collaboration was between Mercedes and musician will.i.am, resulting in a dynamic in-car sound experience that adjusts based on driving data. CES demonstrates the blurring line between the automotive and technology industries, emphasizing the importance of user and industry adoption for these advancements to go beyond mere gimmicks.
Incar - within the car, relating to the car's interior.
Telemetry - the process of remotely collecting data and transmitting it to receiving equipment for monitoring.
Oscillations - regular variations in magnitude or position around a central point.
Transformational - causing a significant change or improvement.
Gimmick - a trick or device intended to attract attention, publicity, or business.