AItana is a virtual model powered by artificial intelligence. Developed a year ago by a Barcelona-based agency, she has gained popularity on social media and earns approximately £1,000 monthly through sponsored posts. The agency uses AI tools, like Stable Diffusion, to generate her images and videos. Her creators meticulously plan her content, focusing on realism with lighting , shadows , and retouching, making her appear lifelike . AItana’s growing audience engages with her fitness-focused persona, promoted by sports and nutrition brands. Despite her virtual nature, she reflects typical influencer trends, adhering to beauty standards that some criticize as unattainable. Critics argue that such AI influencers could negatively affect teenagers' body image perceptions, as they promote an ideal unattainable by humans. The agency has experimented with creating more diverse models, including male ones, but market demand favors idealized appearances. AI influencers like AItana are becoming a growing trend, even being designed for corporate purposes , such as acting as brand ambassadors or AI assistants. This marks a significant step in the evolving role of artificial intelligence in marketing and media.
Vocabulary :
• model (noun): a person or object displayed for advertisement or art.
• agency (noun): a company providing a specific service, like marketing.
• realistic (adj): appearing or looking like real life.
• persona (noun): a character or identity presented publicly.
• retouching (verb): editing an image to improve it.
• followers (noun): people who subscribe to a person or account on social media.
• AI (noun): abbreviation for Artificial Intelligence, meaning technology that mimics human intelligence.
• influencer (noun): a person (or entity) who impacts opinions or trends, often on social media.
• endorsement (noun): promoting a product or brand for marketing purposes.
• diverse (adj): showing variety or differences.
• unattainable (adj): impossible to achieve or reach.