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The 4 Ps of The Marketing Mix Simplified

Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video.

mercredi 10 nov., Il y a 20 mois
 5 min

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What Are The 4 Ps of Marketing?

The 4 Ps of marketing is a concept that summarizes the four basic pillars of any marketing strategy.

The four Ps of marketing are:
Product: What you sell. Could be a physical good, services, consulting, etc.
Price: How much do you charge and how does that impact how your customers view your brand?
Place: Where do you promote your product or service? Where do your ideal customers go to find information about your industry?
• Promotion: How do your customers find out about you? What strategies do you use, and are they effective?

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