What Are The 4 Ps of Marketing?
The 4 Ps of marketing is a concept that summarizes the four basic pillars of any marketing strategy.
The four Ps of marketing are:
• Product: What you sell. Could be a physical good, services, consulting, etc.
• Price: How much do you charge and how does that impact how your customers view your brand?
• Place: Where do you promote your product or service? Where do your ideal customers go to find information about your industry?
• Promotion: How do your customers find out about you? What strategies do you use, and are they effective?