What color is a strawberry? In this video, Pantone explores the complexity of the color red. The speaker questions the simplicity of calling a strawberry red, considering factors like ripeness, lighting, and its use in various contexts. Pantone, a company specializing in color analysis since 1963, emphasizes the intricacies of defining and reproducing colors accurately. Cutting-edge technology allows them to analyze color at the DNA level. Joe and James, experts at Pantone, ensure precise color reproduction in print and fabric. The company provides tools for the creative process in print, digital, packaging, textiles, plastics, coatings, cosmetics, and more, emphasizing their role in connecting colors.
Vocabulary:
• Nuances: Subtle variations or distinctions.
• Recreate: To create again or reproduce.
• Inconsistencies: Lack of uniformity or regularity.
• Cutting-edge: Innovative or leading in terms of technology or methods.
Source: Design Info