The video discusses the emergence of virtual influencers, AI-generated characters who gain popularity and earn money through social media platforms like Instagram and TikTok. These digital creations, often indistinguishable from real people, are used for advertising and content creation. Despite efforts to disclose their virtual nature, many viewers mistake them for real individuals.
The process of creating these influencers involves advanced technology like 3D modeling and deep fake techniques, allowing for the production of realistic images and videos. While some creators are transparent about their virtual status, others exploit their lifelike appearance to attract followers and partnerships with brands.
The video provides tips for identifying fake influencers, such as checking their profiles, scrutinizing their content, and examining the background of their posts.
Vocabulary:
• AI (Artificial Intelligence): The simulation of human intelligence processes by machines, especially computer systems.
• Influencers: Individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
• Transparency: The quality or condition of being transparent, open, and honest.
• Flawless: Without any blemishes or imperfections; perfect.
• Unrealistic: Not representing things in a way that is true to life; not realistic.
Source: DW News