An AI-generated model recently appeared in Vogue, creating a lot of debate. Readers were surprised to discover that the model, used in an advertisement for the American brand Guess, was not a real person. She was created by Seraphine Vallora, a company that designs AI campaigns for fashion brands. They also offer “AI digital twins,” virtual versions of real models who can work in two places at the same time. While this technology sounds innovative, it has sparked strong reactions online. Many people are shocked, saying that replacing human models with AI could hurt real workers and make beauty standards even more unrealistic. Some worry about the loss of the “human touch” in advertising, while others fear companies may choose AI to save money rather than pay models. The Guess campaign has opened a larger conversation about the future of advertising, the modeling industry, and society’s view of beauty. Is AI the future of fashion, or does it risk making the industry even more artificial and less human? For now, it’s a hot topic online, with both excitement and anger surrounding this new trend.
Vocabulary :
• Model (noun): a person who shows clothes for brands.
• Advertisement (noun): a message that promotes a product or service.
• AI (noun): artificial intelligence, computer programs that act like humans.
• Campaign (noun): organized activity to promote something.
• Digital twin (noun): a computer-made copy of a real person or thing.
• Beauty standards (noun): ideas about what is considered attractive.
• Replace (verb): to take the place of something or someone.
• Unrealistic (adj): not real or possible.
• Brand (noun): a company that sells products.
• Artificial (adj): made by humans, not natural.